At (add)ventures, I collaborated with Stop & Shop to redesign their fleet vehicles, including both grocery delivery vans and large truck trailers. The goal was to incorporate elements from their updated brand identity while ensuring the designs were clean, readable, and impactful from a distance, especially while traveling on the road.

We streamlined the designs by simplifying the messaging, ensuring that key brand elements—logo, typography, and color palette—were prominently featured and easily legible from a distance. By balancing bold visuals with clarity, the new designs successfully conveyed the Stop & Shop brand while enhancing visibility and recognition on the road.