Hiccupops, an innovative hiccup-stopping lollipop, engaged the team at (add)ventures to expand their branding, appeal to a younger audience, and differentiate the brand from competitors by presenting itself as fun and playful, rather than clinical.

Building on their established logo and packaging, we used the brand mark to create dynamic patterns that infused the design with energy. We also developed a secondary color palette derived from their existing colors, incorporating soft pastel shades to evoke a youthful, approachable aesthetic.

Additionally, we established a new photography style that depicted the target demographic in humorous, relatable situations—such as holding their breath or sipping water—playfully communicating the efficacy of Hiccupops in comparison to the hiccup-relieving myths that don’t always work.

These updated elements were seamlessly integrated into the redesign of their website and used to create engaging social media campaigns, ensuring a consistent and vibrant brand presence that stood out in the marketplace.