Event branding and identity design for the 2010 UMass Dartmouth’s Senior Graphic Design Exhibit, celebrating the diverse talents and styles of the graduating design students. As Publicity Coordinator, I translated the theme into a dynamic visual identity, infusing a hand-painted watercolor swatch into a geometric pattern that reflects the forty students showcasing their work.

The branding extended to posters, postcards, and the exhibition program. To create an interactive experience, a large-format installation featured liftable squares revealing student portraits and thesis projects. A five-week countdown campaign—consisting of multi-colored teaser cards—built anticipation across campus and local businesses.