Brand identity and packaging design for Boundless Fabrics, a vibrant, high-quality fabric brand designed to inspire unrestricted creativity. The visual identity centers around colorful, dynamic watercolor swatches, symbolizing controlled chaos and artistic expression.

The primary logo mark balances expansiveness with harmonious tension, while a secondary typographic variation offers versatility across applications. This identity system extends across packaging, marketing materials, and website design, creating a cohesive brand experience.

Collaborating with Craftsy’s in-house photography team, I helped shape the visual storytelling through product and lifestyle photography, which was integrated into the website and digital marketing assets.