Brand identity design for Perfect Pears, a designer-owned wedding videography brand based in Rhode Island. I worked closely with the videographer throughout the branding process, from name ideation to the execution of all branded materials. The name "Perfect Pears" was developed through an extensive brainstorming session, symbolizing partnership and unity.

The brand identity features a chartreuse ampersand—a visual representation of two elements coming together. Museo, a modern yet timeless typeface, was selected to reflect the nature of wedding celebrations.

The website design was structured as a two-column layout, reinforcing the theme of unity while providing an engaging user experience. A soft pastel color palette was chosen to complement the bold logo without overwhelming the visuals.